Privacy Policy

Effective Date: April 2026

1. Introduction

Aesthetic Dentistry ("we," "our," or "us") is a family-owned and operated dental practice serving North Reading and surrounding communities on the North Shore of Massachusetts. We are committed to protecting your privacy and handling your personal information with integrity, transparency, and care.

This Privacy Policy explains what information we collect when you visit our website at dentistnorthreading.com, how we use it, and the choices you have regarding your data. By using our website, you agree to the practices described in this policy.

2. Information We Collect

2.1 Information You Provide Directly

When you interact with our website, you may voluntarily provide us with the following information:

  • Name
  • Email address
  • Subject of inquiry
  • Message or questions submitted through our contact form

This information is collected solely for the purpose of responding to your inquiry or scheduling an appointment at our North Reading office.

2.2 Information Collected Automatically

When you visit dentistnorthreading.com, certain technical information is collected automatically by our website and third-party tools, including:

  • IP address and approximate geographic location
  • Browser type and device information
  • Pages visited and time spent on the site
  • Referring website or search query

This data is collected through cookies and similar tracking technologies as described in Section 4 below.

3. How We Use Your Information

We use the information we collect to:

  • Respond to appointment requests and general inquiries submitted through our contact form
  • Improve the content, functionality, and user experience of our website
  • Understand how visitors navigate our site so we can better serve the North Reading community
  • Fulfill our obligation to provide quality dental care information to prospective and current patients

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

4. Cookies and Tracking Technologies

Our website uses cookies — small text files stored in your browser — to improve your experience and help us understand how the site is used. We use two categories of cookies:

4.1 Strictly Necessary Cookies

These cookies are required for the website to function properly and cannot be disabled. They allow core features such as page navigation, remembering your cookie preferences, and form submission.

4.2 Analytics and Marketing Cookies

With your consent, we use the following third-party tools that may place cookies on your device:

  • Facebook Pixel — Used to measure the effectiveness of our presence and improve how we reach people interested in dental care in North Reading and surrounding areas.
  • Google Maps — Our website embeds Google Maps to display our office location at 240 Main Street, North Reading, MA 01864. Google may collect data when you interact with the map.

You can manage or disable cookies at any time through the cookie settings panel on our website, or by adjusting your browser settings. Disabling certain cookies may affect your experience on the site.

5. Third-Party Links

Our website contains links to third-party websites, including:

  • American Dental Association (ada.org)
  • Academy of General Dentistry (agd.org)
  • The Pankey Institute (pankey.org)
  • Google Maps (maps.app.goo.gl)

These external sites operate independently and have their own privacy policies. We are not responsible for the content or data practices of any third-party websites. We encourage you to review the privacy policies of any site you visit through a link on our website.

6. Patient Health Information (HIPAA)

As a dental practice, we are required to comply with the Health Insurance Portability and Accountability Act (HIPAA). This website Privacy Policy applies to information collected through dentistnorthreading.com only and does not govern the collection or use of your protected health information (PHI) as a patient of Aesthetic Dentistry.

Your rights regarding your clinical and health records are described separately in our Notice of Privacy Practices, which is available at our office located at 240 Main Street, North Reading, MA 01864, or by calling us at (978) 664-5901.

7. Data Security

We take reasonable measures to protect the information submitted through our website from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet or electronic storage is completely secure. We encourage you to contact us by phone at (978) 664-5901 if you have sensitive inquiries.

8. Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children through our website. Aesthetic Dentistry does provide Children’s Dentistry services at our practice, but appointment scheduling and inquiries on behalf of minor patients must be submitted by a parent or legal guardian.

9. Your Rights and Choices

You have the right to:

  • Request access to or correction of any personal information you have submitted to us through our website
  • Opt out of any future communications from us
  • Manage cookie preferences through the settings panel on our website

To exercise any of these rights, please contact us using the information in Section 11 below.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this page periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions about this Privacy Policy or how your information is handled, please contact us:

Aesthetic Dentistry

240 Main Street, North Reading, MA 01864

Phone: (978) 664-5901

Website: dentistnorthreading.com

Office Hours: Monday 8am–5pm • Tuesday 8am–6pm • Wednesday 8am–4pm • Thursday 8am–5pm

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